This data was taken from Mediamark Research Inc (MRI).

Some of MRI’s findings:

Of the 2.462 Million adults who report that they had participated in online dating in the previous 30 days, 52.2% are men and 47.8% are women.

Younger people - ages 18-34 - comprise almost half of all online daters, making them 59% more likely than the population as a whole to be in this group.

Middle-aged people are also significantly represented: Nearly one-quarter (24.2%) of online daters are between the ages of 35-44.

Americans who have sole responsibility for a child are significantly more likely than average to be an online dater: Though only 16% of the 2.462 million adults who participated in online dating in the last 30 days are sole parents, they are 18.5% more likely than average to have participated.

Heavy internet usage appears to be one of the drivers for participation: 53% of all online daters report they looked at or used the internet five or more time daily in the previous 30 days - making heavy internet users more like than the population as a whole to fall into the online dating segment.

Conclusion: the stigma of seeking love on cyberspace is eroding.
Posted on:
01/06/2008 04:31 PM

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